Top 7 Strategies to Hook Your Website Visitors
Create a friendly conversation with website visitors so you’ll attract clients. Researcg shows, over and over, that long copy sells better than short copy.
So your challenge is to create long messages that don’t set your visitors to snoozing. or worse, clicking off to a more wide awake website.
Let’s face it: web surfers get bored like everybody else. They’re sitting all alone with their computers and they want to feel somebody cares enough to talk to them. Reading pages and pages of copy should feel like getting a letter from a good friend.
Short copy (and short short ezines) comes across more like a message left on an answering machine not a meaningful connection.
Ever had a phone conversation with a friend or even a business relationship when you just enjoyed
Michael Kors handbags talking?
You were in no hurry to hang up. You were entertained. You felt affirmed. When readers feel this way, they’ll stay tuned all the way to the bottom of the page.
Whether you’re writing website copy or murder mysteries (my favorite leisure reading), maintain suspense.
I’m not sure who first applied the term "bucket brigade" to copy. But here’s the idea.
Write about your readers’ passion.
michael kors handbags outlet market really wants to learn what you have to say. They realize they’ll learn from you, even if you’re overtly making a sales pitch.
What’s your favorite personal interest?
fake Michael kors handbags outlet Dogs? Cats? Hiking? Basketball? Soccer? Music? Art? Real estate?
When you’re passionate, you can’t learn enough. You hope the article, book or talk will go on forever. And if you’ve targeted right, your readers will feel the same way.
Before fire departments got organized, volunteers would fight fires by lining up and passing buckets of water from the nearest well to
discount Michael Kors whatever was burning. Another line would pass empty buckets back for refills. Buckets moved from hand to hand fast, no stops.
So think of each idea as a bucket you want to pass along, from one sentence to
michael kors handbags outlet the next. Motivate the reader: "Keep going! Urgent! You need to reach the end before anything else happens!"
Encourage your readers to talk back to you.
Marketing researchers know: When we read any
discount Michael Kors message, we tend to talk back! Sometimes we speak aloud (and even throw a magazine across a room
Michael kors handbags outlet doesn’t work with a computer).
But most often we engage in what psychologists call "counter arguments." For example, you read, "This technique will transform your cat into an obedient pet who comes when called."
You think, "No way!" or, "You must be kidding."
"That’s a great idea!"
"I can save money in the long run!"
And (especially if we’re contemplating a big ticket item) we’re seeking more and more reasons to justify our buying decision. I’m somewhat anti television. No cable in my home because, "There are better ways to spend my time!"
But what do I rent at the video store? You got it: the big HBO and Showtime series that go outside the networking programming box.
They’re more like indie films than television and they attract audiences of millions. And just try to rent a DVD of past seasons: you get on a waiting list. (Desperate Housewives? A desperate imitation! Feel free to email
cheap michael kors if you disagree.)
Whenever I take a risk with an edgy ezine article, a few readers unsubscribe and some even send a few grumpy emails. But I always get a few orders and queries about coaching, too.
One reader even said, "Do they call you Cantankerous Cathy? You never say anything nice!" But she signed up for my ezine and attended three teleclasses. At least half a dozen clients claim they hired me because, they said, "You tell it like it is!"
Edgy for me means strong opinions and ideas. Adapt your edginess to your audience and your own style.Articles Connexes：